AGENDA AT A GLANCE

Session timings are subject to change.

Tuesday, 22 Sep 2026, 09:45 - 18:00

GEO's 16th Annual NorCal Forum 9.45 AM - 6.00 PM

9.45

Registration Opens - ISSUERS ONLY
Coffee and pastries

10.00 - 10.45

Issuer-only Roundtables
Provider/Non-Issuer arrivals 

10.30

Coffee Cart sponsored by Aon

11.00 - 12.15

Opening Keynote Speaker: BRIAN SOLIS
Sponsored by Bank of America Workplace Benefits

12.15 - 13.15

Lunch and Networking
Lunch sponsored by Charles Schwab 

13.15 - 13.25

Transition

13.25 - 14.15

Breakout Session I

14.15 - 14.45

Afternoon Break
 

14.45 - 15.35

Breakout Session II

15.35 - 15.45

Transition

15.45 - 16.45

16.45 - 17.00

Wrap-up and Raffle

17.00 - 18.00

Happy Hour Networking
Food sponsored by UBS
Drinks sponsored by Infinite Equity

MEET OUR KEYNOTE SPEAKER

man crossing arms
Leading in the Age of AI: From Automation to Reinvention

BRIAN SOLIS

AI is evolving faster than most organizations can absorb it, leaving leaders to make consequential decisions amid hype, uncertainty, workforce anxiety and relentless technological change. But the greatest opportunity presented by AI isn’t simply to automate the business of yesterday — it’s to rethink how people, technology and organizations work together.

In this keynote, futurist and digital analyst Brian Solis will explore how AI is changing leadership, reshaping the workforce and challenging traditional approaches to business transformation. He’ll examine what happens as intelligent agents become digital coworkers, why efficiency alone won’t deliver meaningful transformation, and how leaders can harness AI to augment human potential rather than simply replace it.

Attendees will leave with a fresh perspective on the role leaders can play in shaping an AI-forward organisation that is more adaptive, creative and human — and better equipped for what comes next.

BREAKOUT SESSIONS

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Session timings are subject to change.

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Tuesday, 22 Sep 2026, 13:25 - 14:15
Design and strategy
1.1 Enhancing Every ESPP and Beyond

Carrie Kovac, Elastic
Sonia Guillory, Gitlab
Ali Murata, Cooley
Elizabeth Dodge, Equity Methods

Employee stock purchase plans (ESPP)
BREAKOUT I

Even well-established Employee Stock Purchase Plans (ESPPs) have opportunities for improvement, and many of the same enhancements can strengthen broader equity compensation programs. This session explores practical process, system, communication, timing, and control improvements that reduce risk, improve efficiency, and enhance the participant experience across ESPPs, RSUs, stock options, and other equity awards.

KEY LEARNING POINTS:

  • Identify process and control improvements that strengthen ESPP and broader equity administration.
  • Evaluate communication, timing, and system enhancements that improve operational efficiency and participant experience.
  • Assess strategies for gaining stakeholder support when implementing equity program improvements
Tuesday, 22 Sep 2026, 13:25 - 14:15
Finance, tax and accounting
1.2 Avoiding the Top Global Tax Pitfalls in Equity Compensation

Tara Hagen, FGE, Aon
Andrea Kagan, NVIDIA
Susanna Zhang, The Gap
Vikram Virk, Expedia

BREAKOUT I

Managing global equity compensation requires careful coordination across tax, payroll, mobility, and compliance functions. Using practical case studies, this session explores seven common tax pitfalls affecting multinational equity programs and provides actionable strategies for reducing risk, improving processes, and strengthening compliance across jurisdictions.

KEY LEARNING POINTS:

  • Identify common tax risks associated with global equity compensation programs.
  • Evaluate administrative practices that improve payroll integration, tax withholding, and cross-border compliance.
  • Assess practical strategies for reducing tax risk across multiple jurisdictions.
Tuesday, 22 Sep 2026, 14:45 - 15:35
Case Study
2.1 When Mobility Backfires: Protecting Incentives From Becoming Distractions

Marlene Zobayan, FGE, Rutlen Associates LLC
Lori Serrano, FGE, Service Titan
Veena Bhatia, FGE, Atlassian

Cash deferral
Employee stock purchase plans (ESPP)
Executive plans
BREAKOUT II

Equity awards are designed to motivate and reward employees, but when participants cross borders, the same awards can create unexpected tax liabilities, compliance challenges, and administrative complexity. This session examines common mobility scenarios where equity incentives can become an unintended burden for employees and employers. It explores practical policy and planning approaches for anticipating cross-border issues, managing tax and regulatory exposure, and helping equity awards remain effective and competitive for a globally mobile workforce.

KEY LEARNING POINTS

  • Identify mobility scenarios that can create unexpected tax, regulatory, and administrative consequences for equity plan participants.
  • Assess how cross-border tax obligations can affect the value and effectiveness of equity incentives for mobile employees.
  • Evaluate policy and planning approaches that reduce mobility-related risk while maintaining competitive and effective equity awards.
Tuesday, 22 Sep 2026, 14:45 - 15:35
Design and strategy
2.2 Equity in Motion During Organizational Change

Jorge Martin, J.P. Morgan Workplace Solutions
Issuer TBC

BREAKOUT II

Organizational change can place significant pressure on equity programs, from restructurings and global expansion to acquisitions, carve-outs, and rapid growth. This session explores how organizations maintain data integrity, governance, and participant confidence while adapting equity administration processes during periods of structural change.

KEY LEARNING POINTS:

  • Identify operational and governance risks that arise during organizational restructuring and business transformation.
  • Evaluate administration practices that maintain accurate equity records and participant communications throughout periods of change.
  • Assess governance frameworks that support business continuity while managing evolving organizational structures
    .
Tuesday, 22 Sep 2026, 15:45 - 16:45
Trending now
Spotlight Session: AI and the Future of Global Equity Administration

Jesus, Renteria, Baker Tilly
Alisha Hom, Applied Intuition
Sam George, Lyft
 

BREAKOUT III

Artificial intelligence is transforming the administration of global equity compensation programs by improving efficiency, supporting participant communications, and streamlining complex workflows. This session examines practical AI applications alongside the governance frameworks, controls, and oversight required to support responsible implementation in a global environment.

KEY LEARNING POINTS:

  • Identify practical applications of AI across global equity administration, participant communications, reporting, and compliance.
  • Evaluate governance practices that support secure, accurate, and responsible use of AI within equity programs.
  • Assess internal control measures that preserve data integrity, auditability, and appropriate human oversight.

spotlight
AI and the Future of Global Equity Administration

SPOTLIGHT SESSION

Artificial intelligence is transforming the administration of global equity compensation programs by improving efficiency, supporting participant communications, and streamlining complex workflows. This session examines practical AI applications alongside the governance frameworks, controls, and oversight required to support responsible implementation in a global environment.

KEY LEARNING POINTS:

  • Identify practical applications of AI across global equity administration, participant communications, reporting, and compliance.
  • Evaluate governance practices that support secure, accurate, and responsible use of AI within equity programs.
  • Assess internal control measures that preserve data integrity, auditability, and appropriate human oversight.