GEO AWARD WINNERS

Skyscanner, a global travel company, ensures its permanent employee in all 8 global jurisdictions receives market value share options upon joining. They also offer ongoing grants based on level and performance and have two liquidity windows per annum. Additionally, Skyscanner has a Global Share Purchase Plan which is available to all employees and includes free matching shares, structured country-specific plans, and loan funding.

The communications campaign was prepared in-house and used communication channels and a tone of tailored to the Gen Y Skyscanner audience, and included country-specific brochures, presentations, bite-sized videos, memes, CFO briefings, internal blog posts, and reinforcement at all-employee town halls and newsletters.

Skyscanner's goal in 2022 was to educate employees about their share plan and increase employee ownership. They launched a 2022 global share purchase plan, with enhanced design for 2 matching shares for every 1 partnership share purchased.

The results were impressive, with a 71% participation rate in the global share purchase plan, increased employee share ownership from under 0.5% to over 10%, and 1,000 unique views on their Share Ownership Hub.

The judges were particularly impressed with the level of employee engagement, which was achieved through creative and innovative communication strategies. They remarked that Skyscanner's share plan is a prime example of how to implement an effective employee share plan that fosters inclusivity and promotes the company's values.