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A FIRST-CLASS VIRTUAL KEYNOTE SPEAKER

Billy Billingham
BILLY BILLINGHAM MBE

Decorated Military Leader. Bodyguard. Best-Selling Author. TV Personality. Speaker.

There is not much Billy Billingham MBE QCB can't do!

With more than 20 years of military leadership, including executing strategic operations in places including Iraq, Afghanistan, South America, and Africa, Billy has experienced what it takes to be mentally tough.

As a result of his bravery, he was awarded the Queen's Commendation for Bravery and MBE by Queen Elizabeth II.

Join Billy as he brings his experiences to GEO's audience to educate and enthral those seeking how to combat challenges and hardships the SAS way!

INSIGHTFUL AND INSPIRING BREAKOUT SESSIONS

Access on-demand recordings.of the event's 20 live sessions that span six subject tracks and 30 'Best of Edinburgh' highest-rated sessions from GEO's 24th Annual Conference.

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Wednesday, 13 Nov 2024, 11:25 - 12:15
Private and pre-IPO companies
1.4 A Whistlestop Tour of Share Plans for Private Company Employees

Andrew Quayle, CMS
Sarah McMaster, CMS
Jack Waley-Cohen, What3Words
Tom Hicks, Fiduchi


 

Employee stock purchase plans (ESPP)
Executive plans
Performance cash
Restricted shares
Stock appreciation rights (SAR)
Stock options
Global
UK and Channel Islands
BREAKOUT I

Join this session to explore how private companies leverage share plans strategically to drive growth and enhance employee engagement. These plans serve as potent incentives, aligning employees' interests with the long-term success of the company. They foster a sense of ownership and commitment that can be challenging to achieve with non-equity-based rewards.

The panel will cover navigating the use of equity in private equity-backed portfolio companies, exploring pathways to achieve liquidity for private companies, and understanding the mechanics of growth shares and their potential for tax efficiencies. They will also examine how traditional tax-advantaged plans can be optimised to maximise benefits and discuss fostering an employee ownership culture through initiatives like employee ownership trusts (EOT) and broader employee plans. Additionally, considerations for private companies when extending equity on an international scale will be covered.

KEY LEARNINGS:

  • A clear understanding of how share plans align employee interests with company growth
  • Insight into effective strategies for achieving liquidity in private companies
  • Knowledge of the benefits and tax efficiencies associated with using growth shares.
LOCATION:
Affiliation Hub 1
CPA CREDIT:
Field of Study:
Personnel/HR
Level:
I
Wednesday, 13 Nov 2024, 11:25 - 12:15
Case Study
1.5 BE IN: How Prysmian Embedded Employee Ownership into the DNA of their Workforce

Erina Costantini, Prysmian
Barry McKernan, JP Morgan Workplace Solutions

Employee stock purchase plans (ESPP)
Global
BREAKOUT I

Equity compensation has always been hardwired into the Prysmian business model and operations approach. Join this session to explore how Prysmian transformed employee ownership with their YES and BE IN Employee Share Purchase Plans (ESPP). Discover the journey from launching the BE IN plan for blue-collar workers in 2023 to expanding ownership across 30 countries.

In this case-study panel, you'll learn how Prysmian designed, implemented, and managed these plans to cater to diverse employee demographics, achieving 46% employee ownership globally. Hear about their strategic approach, including educational initiatives and overcoming cultural and language challenges.

KEY LEARNINGS:

  • Learn how Prysmian successfully segmented and managed share plans for different employee groups, increasing global ownership
  • Discover effective strategies for educating employees about share plans to ensure understanding and engagement
  • Understand how Prysmian navigated cultural and language differences to implement share plans in 30 countries.
LOCATION:
Affiliation Hub 2
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
B
Monday, 28 Apr 2025, 14:45 - 15:45
Design and strategy
1.1 Achieving 88% Participation: The Success Story of ErsteGroup's ESPP Rollout

Christian Hyldig, Aon (ES)
Giovanna Stanciu, Erste Group (DE)
 

Global
BREAKOUT I

In 2022, ErsteGroup launched WeShare by ErsteGroup, an annual employee share plan with a five-year holding period that achieved an impressive 88% participation rate across seven countries. This session will explore the strategies behind the programme's success, including creative plan design, effective financial education, and approaches to addressing challenges during its multi-country rollout.

KEY LEARNING POINTS:

  • Explore how well-structured plan design, including an annual offering model and a five-year holding period, boosted participation rates.
  • Understand how targeted financial education campaigns improved employee knowledge, engagement, and confidence in the programme.
  • Gain insights into tackling cross-country implementation challenges and fine-tuning post-launch processes to enhance programme outcomes.
LOCATION:
Palmovka 1
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
O
Monday, 28 Apr 2025, 14:45 - 15:45
Case Study
1.2 Revitalizing Sharesave: How Sage Engaged Employees for Global Success

Jane Darlington, Deloitte (UK)
Sarah Long, Wealth at Work (UK)
Dan Nelson, Sage Group plc (UK)
Julie Shepherd, Sage Group plc (UK)

All plan types
Global
BREAKOUT I

Discover how Sage transformed its global Save & Share plan by tapping into the power of its people. This session explores how Sage revitalized its communications strategy, enhanced the colleague experience, and implemented a financial education and wellbeing program that empowered employees to make informed decisions at maturity.

KEY LEARNING POINTS:

  • Strategies to boost participation and engagement in employee share plans
  • The role of financial education in driving confidence and informed decision-making
  • How to measure success beyond numbers—real stories and testimonials from employees
LOCATION:
Palmovka 2
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
O
Monday, 28 Apr 2025, 14:45 - 15:45
Design and strategy
1.3 Equity Compensation in India: Best Practices and Key Legal, Tax, and Cultural Considerations

David Edwards, NatWest (UK)
Jalaj Sinah, Qapita (IN)
Rahul Somani, Qapita (IN)
 

India
BREAKOUT I

This session will dive into the unique landscape of equity compensation in India, examining best practices and emerging trends that are shaping the market. Attendees will gain a comprehensive understanding of the challenges and opportunities companies face when structuring equity plans, including tax implications, legal frameworks, and employment laws specific to India.

The session will also explore how cultural factors influence plan adoption and participation, offering insights into how global companies can effectively tailor their equity compensation strategies to the Indian market.

 

KEY LEARNING POINTS:

  • Understand the tax, legal, and employment law considerations unique to India in equity plan design.
  • Explore cultural factors and their impact on plan adoption and employee participation.
  • Learn how to align global equity strategies with India's evolving corporate and regulatory environment.
LOCATION:
Palmovka 3
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
I
Monday, 28 Apr 2025, 14:45 - 15:45
Design and strategy
1.4 Global Plans and Local Sub-plans: What is the Best Approach?

Elliot Alexander, Computershare (UK)
Anna Jex, RELX (UK)
Hannah Needle, FGE, Tapestry Compliance (UK)
Vanda Kiss, Nokia (HU)

Global
BREAKOUT I

In a globalised business environment, offering equity plans that cater to diverse workforces across multiple jurisdictions presents unique challenges. While global share plans provide a consistent framework, many companies adopt local tax-approved sub-plans to align with regional tax incentives and regulations. This dual structure offers significant benefits but also introduces operational complexities.

This expert panel will delve into the intricacies of implementing global equity plans alongside local sub-plans, offering practical strategies and tools to help organisations strike the right balance between global consistency and local relevance. Attendees will gain actionable insights and tools, including frameworks for aligning objectives and managing complexities.

KEY LEARNING POINTS:

  • Understand the benefits of local tax-approved sub-plans in enhancing participation, delivering tax efficiencies, and boosting engagement by tailoring benefits regionally.
  • Explore strategies for harmonising global equity plan objectives with local regulations, tax laws, and cultural considerations.
  • Learn practical approaches to managing the operational impacts of running global plans with local variants, including streamlined administration, effective communication, and accurate reporting.
LOCATION:
Palmovka 4
CPA CREDIT:
Field of Study:
Tax
Level:
I
Monday, 28 Apr 2025, 14:45 - 15:45
Global perspectives on equity classics
1.5 All Aboard the CEE Express: Discovering Equity Incentives Across Central and Eastern Europe

Olga Belyakova, CMS (UA)
Sarah McMaster, CMS (UK)
Viktoriia Stavchuk-Mulundkar, CMS (UK)
Michal Tutaj, CMS (PO)
 

European Union
BREAKOUT I

As global companies continue to compete for top talent, equity compensation has become a key tool in attracting and retaining employees.

This session provides a unique opportunity to explore how equity incentives are structured and implemented across Central and Eastern Europe, with a special focus on the Czech Republic, Ukraine, and Poland. The session will also address considerations specific to private companies, providing insights into how they can effectively leverage equity compensation in competitive markets.

KEY LEARNING POINTS:

  • Gain an understanding of the legal landscape for offering equity compensation in the Czech Republic, Ukraine, and Poland, including common pitfalls and red flags.
  • Explore the practical implications of managing equity awards for employees working across multiple jurisdictions, including the unique case of Ukrainian employees relocating throughout Europe.
  • Learn about current trends in equity compensation, including stock options, RSUs, and strategies tailored for private companies to optimise employee engagement and impact.
LOCATION:
Karin 4
CPA CREDIT:
Field of Study:
Specialized Knowledge
Level:
I
Wednesday, 17 Sep 2025, 13:10 - 14:00
1.1 - Equity Unlocked: Leading Practices in Global Stock Plans

Danyle Anderson, FGE, Bank of America
Sandra Sussman, FGE, Axon Enterprises

Discount shares
Employee stock purchase plans (ESPP)
Executive plans
Performance cash
Performance shares
Restricted shares
Stock appreciation rights (SAR)
Stock options
BREAKOUT I

In today’s rapidly evolving global landscape, equity compensation continues to serve as a powerful tool for attracting, retaining, and engaging talent. But delivering effective global stock plans is more complex than ever—regulatory shifts, increasing expectations around equity and transparency, and the realities of a globally mobile workforce all demand new approaches.

This session—rooted in findings from GEO's 2025 Global Equity Insights Survey (GEIS), which includes data from over 170 companies across 20 countries—offers a comprehensive view into how leading organizations are meeting these challenges head-on and reimagining their equity strategies for the future.

KEY LEARNING POINTS:

  • Discover how top-performing companies are structuring LTIs and SPPs to align with strategic goals, culture, and talent retention.
  • Explore data-driven approaches to pay equity, global mobility, and private company equity plans based on leading survey trends.
  • Learn how AI and digital tools are driving operational efficiency, improving compliance, and elevating participant engagement.
     
LOCATION:
Ballroom A
Wednesday, 17 Sep 2025, 13:10 - 14:00
1.2 - Evolving Equity Compensation: Trends in Vesting Schedules and Their Implications

Marlene Zobayan, FGE, Rutlen Associates
Tara Hagen, FGE, Aon
Ben Ramos, Charles Schwab
Sam George, Lyft Inc
Matt Connor, FGE, Lucid Motors

Restricted shares
Stock appreciation rights (SAR)
Stock options
USA
BREAKOUT I

In today’s highly competitive talent landscape, companies are reevaluating how they structure equity compensation to better attract, motivate, and retain top talent—while staying aligned with long-term business goals. Although the traditional four-year vesting model still dominates, a growing number of organizations are shifting toward shorter vesting periods and more frequent vesting intervals.

This session explores the latest trends in vesting schedule design, including what’s driving these changes and the unexpected outcomes they’re creating for both companies and employees. We’ll examine the strategic, behavioral, and tax implications of modern vesting approaches and provide guidance to help you assess what’s right for your organization.

KEY LEARNING POINTS:

  • Understand the emerging shift toward shorter and more frequent vesting and what’s motivating this evolution
  • Evaluate the impact of vesting changes on employee behavior, retention, and company objectives
  • Identify key tax, administrative, and design considerations when implementing nontraditional vesting schedules
LOCATION:
Ballroom B