GEO INSIGHTS

Sunrun Inc. was among last week’s worst performers, with its stock falling 13.18% after announcing plans to register nearly 40 million new shares under its equity incentive and employee stock purchase plans, raising dilution concerns. Investor sentiment was further pressured by uncertainty around the looming December 31 deadline for clean energy tax credits, prompting some to reduce positions despite a potential short-term sales boost. While Sunrun may benefit from last-minute demand, investors remain cautious, and some see greater near-term upside in alternative sectors such as AI.

Stellantis completed the 2025 edition of its “Shares to Win” employee share purchase plan on November 25, marking the third consecutive annual offering since 2023 and spanning 20 countries with over 235,000 eligible employees. The plan features a 20% share price discount and generous matching contributions, helping drive broad participation and reinforcing employee engagement and ownership. Since launch, employees have subscribed to 22 million shares, investing €209 million in total, and now collectively hold 2.8% of Stellantis’ share capital.

ESG metrics have become a mainstream component of executive compensation at public companies, with roughly three-quarters of S&P 500 firms now tying pay to environmental, social, or governance outcomes. Investor pressure, regulatory action, and workforce and consumer expectations are driving this shift, as companies are increasingly judged on how results are achieved, not just financial performance. While ESG-linked pay appears here to stay, compensation teams face the challenge of designing metrics that are material, measurable, auditable, and clearly aligned with business strategy to avoid greenwashing and maintain credibility.

Almost 1,000 Wickes employees will share a £14.1 million windfall from the company’s employee share save scheme, benefiting as the stock more than doubled in value over three years. Staff invested between £10 and £500 a month at a discounted price, with average savers more than doubling their investment and maximum savers potentially making over £22,000 in profit. The scheme rewards employees for their commitment, with many planning to use the payout for home improvements, holidays, and long-term investment.

In volatile markets, underwater stock options have lost much of their motivational and retentive value, prompting a renewed wave of repricings in 2025, especially in the Life Sciences sector. Traditional repricings are often costly and complex due to tender offer requirements, but the newer “Premium” Approach restores value by repricing options at the money while using a time-limited exercise period that effectively reinforces retention without making employees worse off. As falling 409A valuations continue, this approach has emerged as a practical, widely adopted solution to keep equity meaningful and employees engaged.

The Budget made contrasting changes for employee ownership, reducing the capital gains tax relief for shareholders selling to Employee Ownership Trusts (EOTs) from 100% to 50%, which could disadvantage those mid-sale and dampen enthusiasm for EOTs. Conversely, reforms to Enterprise Management Incentive (EMI) share option schemes were welcomed, with expanded eligibility, higher thresholds, longer option terms, and reduced administrative burdens, making EMI schemes more attractive for companies and employees. The inconsistency—cutting incentives for full employee ownership while enhancing tax advantages for EMI share options—has drawn criticism for sending mixed signals about the government’s support for employee ownership.

Over 50 major UK companies, including Vodafone, Diageo, and Wickes, have urged Chancellor Rachel Reeves to make it easier for employees to buy shares in their employers by reducing the mandatory five-year holding period on Share Incentive Plans (SIPs) to two years. They argue that shorter holding periods would increase participation, giving workers a stake in their company while also helping firms attract and retain talent. The move aligns with the Government’s broader goal of encouraging ordinary people to invest and creating a more financially engaged workforce in the UK.